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Cashing In On Content Marketing

Nov 9, 2021

Too often in the world of content marketing, there is no real plan in place for measuring performance. That's why a thoughtful content measurement plan is absolutely crucial.

I had a great time talking with digital marketing lead Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and...


Oct 26, 2021

What is humantic content? Think of it this way: when it comes to content and its value, context still reigns supreme. And at the end of the day, humans understand content better than AI.

Grant Simmons, VP of Performance Marketing at Homes.com, part of the CoStar Group, joins the show to talk all things humantic content....


Oct 12, 2021

Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. 

I had a great time chatting with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about...


Sep 28, 2021

Getting your content to rank faster might seem difficult, but all it really takes is a little extra effort and work beyond the usual keyword research and optimization. 

Patrick Stox, product adviser, technical SEO, and brand ambassador for Ahrefs, joins me to talk all things ranking—and ranking quickly. In this...


Sep 14, 2021

The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. 

It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of...