Jul 25, 2017
Buckle up, ladies and gents. It's time to perform some EXPERIMENTS!
Well, not the beaker-and-test-tube type of experiments -- marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new...
Jul 18, 2017
Ranking #1 or #2 for your target keyword is every digital marketer's dream.
But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it's actually possible to achieve.
How do I know?
Dmitry Dragilev has done it. And we talked to...
Jul 11, 2017
Have you ever seen a truly terrible infographic?
Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in executing. Which leads people to ask, are infographics no longer effective? Are...
Jul 5, 2017
Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of...