Apr 28, 2020
"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved.
Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve...
Apr 21, 2020
It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat.
Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.
Apr 14, 2020
Virtual events are more important now than ever (in the time of COVID-19). Many marketers are contemplating giving them a shot but need more guidance.
Marketing consultant Dennis Shiao covers all the basics while providing excellent tips on how to make your event deliver results year-round.
Apr 7, 2020
Some of the best tactics are the hardest to measure. But that doesn't mean you should neglect them.
Gaetano DiNardi, head of demand generation at Nextiva, explains how he's determined the ROI of tactics like top-of-the-funnel blog posts, longtail keyword targeting, brand awareness and more.