Aug 25, 2020
We get a little meta this week and discuss how you can measure the ROI of podcasting, including some of the lesser known benefits!
Aug 18, 2020
This episode of the show is different in that it doesn't cover marketing tactics; it tackles the systemic racism present in our industry and how each of us can play a part in fighting it.
Mike Utaegbulam, founder of the Black Creative Group, explains the challenges Black professionals face in the...
Aug 11, 2020
Creativity is crucial for all content marketing, but sometimes it can be hard to get leadership's buy-in to think outside the box. Kathy Klotz-Guest explains how to keep your content from being boring and convince your team that creativity matters.
Aug 4, 2020
Rand Fishkin, founder of SparkToro and Moz, came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions.