Jan 26, 2021
"Pay attention!"
We heard this countless times as children, right? We learned at an early age that attention is highly sought after.
Neen James explains that attention is actually one of the most important considerations for marketers. Listen to find out how to earn the attention of your audience while also prioritizing...
Jan 19, 2021
Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference.
Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.
Jan 12, 2021
Direct mail can be a great supplement to your digital strategy.
Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and details how you can track this effort in Google Analytics.